Video-Sharing Platform TikTok to Broadcast La Liga Matches Live For the First Time
La Liga will be seen on the popular video platform TikTok. The match between Real Betis and Real Sociedad in the highest level league in Spain will be telecast live on TikTok next Friday night.
Alfredo Bermozzo, La Liga’s director of digital strategy, said: “This is another step towards creating a new audience for La Liga and bringing football to all types of audiences. The agreement with TickTock confirms that La Liga and MediaPro have been working to improve the quality of the league in recent times and to improve the coverage of matches.
This football league, one of the best in the world, has been seen on Facebook before. La Liga was broadcast live on Facebook, especially for South Asian viewers. This time another digital video platform ticket will be shown in a La Liga match.
According to Spanish broadcaster Gul, at least 30 people will work on live matches and 4,000 resolution images will be taken using a special device. The match will be shown on Gul’s TV as well.