Pakistan’s digital lifestyle news platform has become the official Digital Media Partner of Multan Sultans for the HBL PSL Season 9 2024.
The signing of the Memorandum of Understanding (MOU) took place at the Lahore headquarters of the digital news organization. According to this agreement, The Current will be the Multan Sultans’ official digital media partner for the forthcoming Pakistan Super League 2024.
Multan Sultans PSL Official Digital Media Partner: The Current
Multan Sultans, a team in the Pakistan Super League (PSL), and The Current, a Pakistani digital lifestyle news platform, have formed a collaboration.
“We are delighted to have The Current as our Digital Media Partner,” said Hijab Zahid, General Manager of the Multan Sultans.
The Current has built a solid reputation over the years for its distinctive and avant-garde news reporting, and given that the Multan Sultans have collectively led the way in innovation both on and off the field, this collaboration makes perfect sense.
“The Multan Sultans’ presence has modernized the brand of the HBL PSL as they have undertaken exemplary inclusivity initiatives and perfectly blended the use of data and analytics on the field,” said Marium Chaudhry, Founder of The Current.
Being avid supporters of the Multan Sultans, we are excited to work with them on digital media and support them as they win the HBL PSL cup this year. Our young, talented, and extremely creative team is thrilled to collaborate with Multan Sultans to create incredibly entertaining and one-of-a-kind material that you won’t find anywhere else.
Before this agreement, the division has added several prestigious companies to its prestigious sponsorship portfolio, including Gym Armour, Aspire Group of Colleges, and 7News.
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