Global Smartphone Sales Fell 11% in Q1 2022

Global Smartphone Sales Fell 11% in Q1 2022, Samsung and Apple Remains the Market Leader

According to the latest Canalys report, global smartphone sales fell 11% in the first quarter Q1 of 2022 compared to the same period last year. Samsung and Apple remain the market leaders ahead of Xiaomi.

Smartphone manufacturers faced a health crisis in 2020 and last year, which had a heavy impact on production rates. But as the health situation began to evolve, the shortage of components gradually impacted the global market, and the situation will not improve until 2023 according to TSMC.

It is this shortage that had an impact on sales last year for many manufacturers, even if some managed to generate growth over one year. Counterpoint predicted at the end of 2021 that global smartphone sales would drop sharply this year, and the new Canalys report confirms this forecast.


Smartphone sales drop 11% Worldwide in Q1 of 2022

According to information from the firm, smartphone sales fell by 11% worldwide in the first quarter of 2022 compared to the first quarter of last year. This decline is mainly due to the shortage of components which has prevented many smartphone manufacturers from meeting the strong demand for electronic devices.


Builders Q1 2021 market share Q1 2022 market share

  • Samsung 22% 24%
  • Apple 15% 18%
  • Xiaomi 14% 13%
  • OPPO 11% 10%
  • long live 10% 8%
  • Others 28% 27%


Manufacturers cannot manufacture as many smartphones as they wish, which for the most part leads to a drop in their market share at the start of 2022. Indeed, Xiaomi has fallen from 14% market share in the first quarter of 2021 to 13% in the first quarter of 2022, but still climbs to third place in global sales. OPPO and Vivo, the fourth and fifth largest smartphone sellers in the world respectively, also saw their market share fall year on year.

“The global smartphone market was held back by an unstable trading environment in the first quarter”

Even if overall sales fell by 11%, Samsung and Apple managed to hold their own in the first quarter of 2022. South Korea remains the market leader with a 24% market share, ie 2 points moreover one year. Samsung owes its success to the significant sales of its mid-range Galaxy A smartphones but also of its latest foldable, the Galaxy Z Fold 3 and Galaxy Z Flip 3, which are the best-selling foldable in the world to date.

The apple brand retains second place in the market in terms of sales by obtaining an 18% market share, compared to 15% in the first quarter of 2021 (+3 points). Apple owes its success to the iPhone 13, which is among the best-selling smartphones during the first three months of the year, but also to its new iPhone SE 5G released in March 2022. The latter would generate significant sales for the firm in the midscale sector, according to analyst Sanyam Chaurasia of Canalys.

It remains to be seen how global smartphone sales will evolve with the shortage of components but also with the current context which is not conducive to strong growth, between confinements in China and the war in Ukraine.



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